The transmedia bible created during the second phase of the project ´FomeccBiz Medellin-Barcelona. Generating a cultural and creative business network is now available, in Spanish, to read and disseminate. It is the upshot of work carried out jointly by entrepreneurs in Medellin´s audiovisual and music sectors; a synergy sought by this initiative to explore new business models at the intersection between these two related fields. The co-creation workshop, led by Toni Marin and Xavier Capellas and coordinated by the University of Antioquia Faculty of Arts, has provided entrepreneurs with the necessary tools to make ´Medellin a story to hear´ into a transmedia product with the potential to be produced and marketed in the future. The project partners Broadcasting, Video Games and Animation Association (AVA) and Gestar Cultural have also played a key role in developing this story, in which musicians of diverse backgrounds, gender and experiences tell us what it means to be an artist in Medellin, a city that is still building its own identity through its renewal. ´FomeccBiz Medellin-Barcelona-Phase II´ is part of the FOMECC Programme and an initiative of Interarts and the University of Antioquia, with the support of Barcelona City Council.
The transmedia bible created during the second phase of the project ´FomeccBiz Medellin-Barcelona. Generating a cultural and creative business network is now available, in Spanish, to read and disseminate. It is the upshot of work carried out jointly by entrepreneurs in Medellin´s audiovisual and music sectors; a synergy sought by this initiative to explore new business models at the intersection between these two related fields. The co-creation workshop, led by Toni Marin and Xavier Capellas and coordinated by the University of Antioquia Faculty of Arts, has provided entrepreneurs with the necessary tools to make ´Medellin a story to hear´ into a transmedia product with the potential to be produced and marketed in the future. The project partners Broadcasting, Video Games and Animation Association (AVA) and Gestar Cultural have also played a key role in developing this story, in which musicians of diverse backgrounds, gender and experiences tell us what it means to be an artist in Medellin, a city that is still building its own identity through its renewal. ´FomeccBiz Medellin-Barcelona-Phase II´ is part of the FOMECC Programme and an initiative of Interarts and the University of Antioquia, with the support of Barcelona City Council.